SXSW & RFID: Tracking “Assets” for Crowd Control and Growth

South By Southwest (SXSW) is a film, music, and interactive festival has been an annual event hosted in Austin, Texas every March since 1987. Drawing international attention, crowds of increasing size have flocked to Austin for the festival to experience the lively atmosphere, see popular bands and keynote. Now with crowds exceeding 32,000, SXSW has…