I’ve written a number of posts on mobile retail marketing in response to Honeywell Scanning & Mobility’s white papers, Retail 2D and Mobile Marketing: Retail’s Next Frontier, and although neither paper mentions it specifically, I’ve found myself repeatedly recommending Honeywell’s Dolphin 70e Black across a range of retail environments. Here’s why: Singularity. This single mobile,…
People, including the people who serve as your store associates, enjoy solving problems. Okay, maybe not that one guy – we’ll consider him the exception to the rule – but, in general, people feel a sense of accomplishment when solving problems, particularly the problems faced by others. When your store associates are empowered to solve…
I’ve already dedicated several posts to Retail 2D, a white paper written by London-based Honeywell Marketing Manager, Enzo Capobianco, in large part because it opened my eyes more fully to the dynamics of the mobile-oriented consumer and the resulting potential of mobile marketing strategies. Capobianco terms them the New Connected Shoppers, and I agree that…
I previously posted an overview of the Honeywell Scanning & Mobility white paper, Retail 2D, while promising more detail on several of its key concepts, including implementation of the mobile 2D barcodes that are central to its customer-centric strategies. Retail 2D introduced the concept of the New Connected Shopper, a consumer who is employing mobile…
Among the revelations that struck me as most surprising while reading the Honeywell Scanning & Mobility white paper, Retail 2D, was that the physical store is still the preferred shopping venue. Given the constant reporting in recent years of encroachment of online shopping into the retail market, it was easy to conclude that the days…
Honeywell Scanning & Mobility’s white-paper library is a resource I refer to regularly in my effort to stay abreast of the rapidly evolving mobile computing and scanning industry. With so much data and frivolous opinion populating the Internet, it’s reassuring to know that Honeywell’s findings are based on proven data evaluated by industry leading experts….
Is customer satisfaction important to you? “Of course,” you say. If you are a member of the retail or hospitality sectors, it is likely that you’ve seen tremendous change over the past decade – both in the way companies are doing business and in the behaviors and expectations of the customer. For instance, a decade…
2D barcodes are leaving their mark on lots of industry applications – pun intended! So why has 2D barcode scanning become so prevalent? Smaller Size While 1D barcodes are small, 2D barcodes are (or at least can be) even smaller…less than ½ inch long x ½ inch wide! Why does smaller = better? Simply put,…
I. Am. A. Savvy. Shopper. There, I admit it. It’s out in the open. I love coupons. I love sales. I love deals. Ah, it feels good to get that off my chest! While some might call me crazy, I just call me…smart. I don’t go overboard clipping binders full of coupons or driving to…
Walking down the aisles while grocery shopping over the weekend, I realized that a fair amount of companies are simply “QR-ing” wrong. Many of the QR codes I saw were either too big, too small, or way too dense. QR codes are often used in retail for three main purposes: Coupons Product information Marketing campaigns…
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