While perhaps most famous for its edgy marketing campaigns, publicly traded American Apparel also managed to gain unintended notoriety throughout its 24-year history as an easy mark for theft – so much so that a novel was published in 2009 under the title, Shoplifting From American Apparel. So, in 2011-12 the company got serious about…
When it comes to scanning performance, it takes an industry leader to be able to design a device that is strong enough for a warehouse environment, but made for one that may be…well…more discrete. First of all, let me say that the Honeywell Vuquest® 3310g is just adorable. I mean it. Its compact size makes…
The L-Tron team recently received a blog comment from Eef de Ferrante, Director of the Active & Intelligent Packaging Industry Association (aipia.info), reminding us that item-level tracking systems are often best coordinated at the production end of the supply chain. Said Eef: “Let’s not forget that barcodes, tags, labels, and indicators are initially a subject…
When you’re the largest retailer on the planet, you have the power to direct positive change that benefits entire industries. Such was the case in 2003 when Wal-Mart announced what would eventually become known simply as “the mandate,” a requirement that, by 2006, its major suppliers equip all cases or pallets of products with smart…
The business landscape has changed over the last decade, and employees want and need to be more accessible – with the number of remote users growing every day, it seems only natural to migrate toward a climate where workers can enjoy the benefits of being able to manage voice mail, email, and access to company…
Honeywell Scanning & Mobility’s white paper, Mobile Marketing: Retail’s Next Frontier, inspired me to dig even further into the mobile marketing phenomena and what I discovered is simply remarkable. Considering that the age of the smartphone did not begin in earnest until mid-2007 when Apple introduced the original iPhone, the current state of that sea-change…
The retail industry is investing significant resources into implementation and optimization of mobile marketing campaigns and for good reason. Juniper Research projects that global mobile-coupon redemption rates will exceed 8% by 2016, driven largely by growth of usage in North America and Western Europe, mirroring earlier trends already well established in China and the Far…
Although I sit in front of a desktop PC-based workstation during most business hours and use a laptop PC and mobile tablet when away from the office, I conduct the majority of my personal computing and communications via a smartphone – the only device that is my constant companion. Some might consider that sad; others…
Reading Honeywell Scanning & Mobility’s recent white paper, Mobile Marketing: Retail’s Next Frontier, caused me to consider my own susceptibility to mobile coupons, and I was surprised to realize that I do, in fact, use them regularly. For example, Cinemark Theaters emails a weekly coupon and, although I don’t go to the movies weekly, when…
In these days of direct deposit and PayPal, it’s increasingly rare that I receive payment via paper check. But when I do, I needn’t travel to a brick-and-mortar bank or even an ATM kiosk. Instead, using the bank’s smartphone app, I simply photograph the front and back of the endorsed check and my deposit is…
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