Does your mobile workforce need a bit of a makeover? If so, Honeywell’s new Dolphin 70e Black is just what the doctor ordered. This smartphone is really smart… with an area-imaging scanner, 12 hours of battery life and a 4.4-inch capacitive touch screen. Don’t be fooled with the exterior of this sleek-looking device. Weighing in…
I stopped by the grocery store on the way to work today and used one of its self-service checkout kiosks. Experience tells me it’s faster than the full-service lines, and I was pressed for time. Truth is, whether short of time, or not, I’m more likely these days to use a self-service checkout than full-service,…
As advances in information technology – and more recently, in mobile connectivity – produce evermore-informed consumers, pricing strategies have, of necessity, become increasingly aggressive. With retailers vying to retain the title of “the store that offers the greatest value,” pricing strategies have evolved from among the more static aspects of retail merchandising into among its…
I’ve written a number of posts on mobile retail marketing in response to Honeywell Scanning & Mobility’s white papers, Retail 2D and Mobile Marketing: Retail’s Next Frontier, and although neither paper mentions it specifically, I’ve found myself repeatedly recommending Honeywell’s Dolphin 70e Black across a range of retail environments. Here’s why: Singularity. This single mobile,…
People, including the people who serve as your store associates, enjoy solving problems. Okay, maybe not that one guy – we’ll consider him the exception to the rule – but, in general, people feel a sense of accomplishment when solving problems, particularly the problems faced by others. When your store associates are empowered to solve…
I’ve already dedicated several posts to Retail 2D, a white paper written by London-based Honeywell Marketing Manager, Enzo Capobianco, in large part because it opened my eyes more fully to the dynamics of the mobile-oriented consumer and the resulting potential of mobile marketing strategies. Capobianco terms them the New Connected Shoppers, and I agree that…
I previously posted an overview of the Honeywell Scanning & Mobility white paper, Retail 2D, while promising more detail on several of its key concepts, including implementation of the mobile 2D barcodes that are central to its customer-centric strategies. Retail 2D introduced the concept of the New Connected Shopper, a consumer who is employing mobile…
Among the revelations that struck me as most surprising while reading the Honeywell Scanning & Mobility white paper, Retail 2D, was that the physical store is still the preferred shopping venue. Given the constant reporting in recent years of encroachment of online shopping into the retail market, it was easy to conclude that the days…
Honeywell Scanning & Mobility’s white-paper library is a resource I refer to regularly in my effort to stay abreast of the rapidly evolving mobile computing and scanning industry. With so much data and frivolous opinion populating the Internet, it’s reassuring to know that Honeywell’s findings are based on proven data evaluated by industry leading experts….
How do you improve class-leading label printers that are already efficient, user-friendly and durable? By significantly extending battery performance using two distinct strategies. First, Zebra’s industry-first (PSPT) manages energy output to the thermal print heads, allotting less energy to print plates that are already heated rather than wasting redundant power on those plates. PSPT is…
L-Tron Corporation • 7911 Lehigh Crossing • Suite 6 • Victor, NY 14564
Phone: 800-830-9523 | 585-383-0050
Fax: 585-383-0701
